MarketSense Inc. is a boutique market research company established in 2006, specializing in the financial services industry. The principals understand how to support you in making decisions that will drive sustainable growth of your business. As experts in credit cards, reward programs and payments, we help you better understand the dynamics at play in the Canadian market and provide insights and recommendations to help you take your business forward.
This deep knowledge is reflected in our work and coupled with a strong client service ethic and attention to detail, provides our clients with the advantage of being informed of emerging trends feeding into more effective strategy development.
CardSense - Why this study?
CardSense is our integrated exploration of the Canadian credit card and reward program markets and includes over a decade of trending information...
Business CardSense - Why this study?
Business CardSense examines the factors driving the selection and use of credit cards among Canadian small business owners and the role of reward programs in influencing behaviour....
Proprietary Research - Why you should consider MarketSense Inc.
The principals of MarketSense are uniquely equipped to undertake custom research projects given our broad experience across a wide range of research techniques and topics...
Did you know?
Those intending to acquire a new credit card in 2022 favour travel over cashback highlighting a pent up desire for travel.
CIBC is poised to shake up the card market with the upcoming launch of their new Costco Mastercard and its position as the only issuer with a No Fee Aeroplan card.
The likelihood of using a Buy Now Pay Later installment plan is higher if offered by a Canadian Bank vs other providers (24% vs 18%).
Our organization has benefited in many ways from CardSense referencing it many times through the year for different reasons...This is one data source we reference frequently, making it well worth our investment.View More Testimonials