Welcome
MarketSense Inc. is a boutique market research company established in 2006, specializing in the financial services industry. The principals understand how to support you in making decisions that will drive sustainable growth of your business. As experts in credit cards, reward programs and payments, we help you better understand the dynamics at play in the Canadian market and provide insights and recommendations to help you take your business forward.
This deep knowledge is reflected in our work and coupled with a strong client service ethic and attention to detail, provides our clients with the advantage of being informed of emerging trends feeding into more effective strategy development.
Our Studies
CardSense - Why this study?
CardSense is our integrated exploration of the Canadian credit card and reward program markets and includes over a decade of trending information...
Business CardSense - Why this study?
Business CardSense examines the factors driving the selection and use of credit cards among Canadian small business owners and the role of reward programs in influencing behaviour....
Proprietary Research - Why you should consider MarketSense Inc.
The principals of MarketSense are uniquely equipped to undertake custom research projects given our broad experience across a wide range of research techniques and topics...
Did you know?
The opportunity to earn rewards is still the top influencer on payment method used (45%). A third say it depends on the amount, relying on a mental model that matches payment to a certain price threshold.
Aeroplan is on the rebound reflected by improved perceptions of the program delivering on its promise and fewer problems with redemptions.
Widespread mobile wallet adoption will not occur until issuers address key barriers.
Testimonials
Our organization has benefited in many ways from CardSense referencing it many times through the year for different reasons...This is one data source we reference frequently, making it well worth our investment.View More Testimonials
MarketSense in the News
