What Our Clients Say
"Lynda and Mary-Anne run CardSense, the leading Personal and Business Credit Card syndicated study in Canada. Their unique approach provides results that are richer and more actionable. Other studies provide brand/issuer level data but MarketSense drills down to the individual card level. Because Lynda and Mary-Anne are respected former senior financial services executives who have been on the client side, they know the value of actionable data and the ability to understand client needs. CardSense is a detailed report which includes strategic insights, business implications and recommendations. Their approach is not "one size fits all" but customized and relevant. We have always felt comfortable with the quality of their data and have referenced their study whenever we've been quoted in the media. Lynda and Mary-Anne are extremely client focused and always quick to respond whenever we've asked for further analysis and insights. That has not always been our experience with other research vendors. If you want to truly understand card market trends, customer attitudes and behaviours and where you stack up relative to the competition, you need to purchase their studies."
"Our organization has benefited in many ways from CardSense referencing it many times through the year for different reasons: understanding competitor card overlays, the importance of credit vs. debit for certain transactions, and understanding the trends in rewards program growth. When needing facts to back-up an argument, or needing facts to establish a position, it is great to know CardSense data and the MarketSense team is available to assist with relevant and current insights. This is one data source we reference frequently, making it well worth our investment."
"MarketSense provides us with timely and comprehensive card industry research. Their CardSense study questions as well as the conclusions that were reached show a depth of industry knowledge."
"MarketSense has been our trusted partner and an integral part of our card strategies for the past five years. Their annual syndicated studies coupled with the custom research they have conducted on our behalf, have provided us with specific and valuable insights.
Senior Marketing Manager, at one of the big 5 Canadian Chartered Banks
Vice-President, Marketing, Major Credit Card Issuer
Product Manager, MasterCard Issuer
VP New Products, Citi Cards Canada
- The hidden side of credit card rewards
The Globe And Mail - 07/24/2013
What a lacklustre victory we collectors of credit card reward points have won.
Loyalty Programs - Why not you?
- The new frontier: Putting groceries on credit cards
The Globe And Mail - 10/06/2011
It is now acceptable to pay for groceries with your credit card.
- The best travel reward cards
Interview with The Globe And Mail - 10/21/2010
What's on offer -- and which one outranks the others
- Credit card rewards: A primer
Interview with The Globe And Mail - 10/19/2010
What's out there, what's new and what's hot
- How do you use your credit card?
Interview with The Globe And Mail - 10/14/2010
Carrying a balance? Prefer low-interest cards in tough times? A look at trends
- Our Loyalty Cards And How We Use Them
Interview with The Globe And Mail - 04/25/2008
Survey captures picture of Canadians' love affair with rewards programs