MarketSense Inc.
Marie-Anne Huestis

Proprietary Research Studies


The most comprehensive assessment of the combined credit card and reward program markets in Canada.

(Download a description of CardSense)

Business CardSense

An exploration of the small business credit card and reward markets, which offers insights into behavioural differences among important target groups (i.e., high revenue businesses vs. start-ups.)

(Download a description of Business CardSense)


Additionally, we provide a wide range of market research services, including:


  • Qualitative and quantitative research
  • Focus groups, one-on-ones, paired interviews
  • Customer satisfaction and loyalty, branding, advertising and image research
  • Usage and attitude studies
  • Product development and product positioning
  • Advanced statistical techniques including attitudinal segmentation and conjoint analysis