Who We Are
MarketSense Inc. is a market research company specializing in the financial services industry, with specific expertise in credit cards and reward programs. Company principals, Lynda Lovett and Mary-Anne Huestis offer unparalled expertise in market research, financial services, credit cards, reward programs and e-commerce.
Mary-Anne Huestis is an expert in financial services having enjoyed a 30-year career with Canada’s largest bank, with broad exposure to all lines of business. In addition to heading up the research team, Mary-Anne was also responsible for business-to-business market research exploring a broad range of topics including client loyalty, competitive positioning, new product development, e-commerce, strategic alliances, web property strategy and usability testing. More recently Mary-Anne served as AVP Market Research for HSBC Bank Canada overseeing research needs across all line of business. Mary-Anne has a reputation for working closely with clients to understand their business, their information needs anddelivering actionable insights.
Lynda Lovett is a market research professional with more than 25 years’ experience in financial services and consumer packaged goods. Lynda has been both a buyer and supplier of market research and is experienced in designing unique approaches to explore a broad range of subjects and industries. Lynda understands both the complexities of the corporate world and the importance of aligning research with strategic goals. Several years spent managing credit card and loyalty program research for Canada’s largest financial institution makes her a valuable resource to any company striving to improve their credit card or reward programs.
We offer a personalized, hands-on approach to meeting your market research needs. Every aspect of your program is managed by our senior researchers – we will never delegate your research to junior level staff.